Marketing the Class A (Mercedes)

ASSIGNMENT MMG CONTENTS 1/ Executive Summary................................................................p.3 2/ Introduction..........................................................................p.4 3/ Market audit.........................................................................p.5 3.1/ External digest.............................................................p.5 3.2/ Internal compendium.............................................................p.6 4/ SWOT analysis.....................................................................p.10 5/ Segmentation.......................................................................p.12 6/ Portfolio analysis..................................................................p.15 6.1/ crossroad analysis............................................................p.15 6.2/ Service analysis............................................................p.15 7/ Strategy.................................................. ............................p.17 8/ Conclusion..........................................................................p.18 executive director SUMMARY INTRODUCTION Daimler-Benz AG is one of the well-nigh disreputable cable car firms in the world. In fact, the only fix Mercedes personifies comfort, luxury, quality and safety. Nevertheless, the October 22, 1997, Robert Colin -a car tester and deputy editor in chief of a Swedish car magazine- capsized the A- partitioning during the Moose-test. From this instant, Mercedes mazed a lot of credibility concerning safety of its cars. Indeed, 98% of entirely cars pass this test without problems and the most important problem concerns the gull image: this failure could commit an effect on the some other Mercedes models. So, this case study provide on the wholeow us to award and analyse the strategic invest of Daimler-Benz AG in selling terms during and after this tragicomical event. In this way, I go away develop a securities industryplace audit (with an! indispensable and an out-of-door point of view) to undertake a strength, weakness, opportunity and threats analysis of the organisation. Moreover, I forget offer suggestions close the possibility of market segmentation -considering its customer base and market locating- and make a portfolio analysis (product and service portfolio) of the Mercedes offer. At last, I will formulate capability strategies for the organisation to move from its present position to a more than successful one. MARKET AUDIT In come in to make a market audit of the Mercedes A-class case study, we will divide the analysis in an external analysis (with the organise of market, the trends in market, the SLEPT analysis, etc...) and an internal one (thanks to the 4P and 3Cs). 3.1/ External analysis: · mental synthesis of market: the accepted market is a more... The proposed marketing dodging for Mercedes A cl ass was very well written considering all aspects of marketing including audits, fella & international ampere; SWOT analysis & strategy for increase the sales of Mercedes A Class. However, the report was pithy of the last scallywag i.e 18, but not that important since mop up can be easily made from the concise & to the point report. better effort! If you want to get a full essay, order it on our website: BestEssayCheap.com

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