ExxonMobil: Achieving wide-ranging Profits During Hard Times Synopsis This side provides an illustration of set issues in a commodity market. Specifically, Big Oil is stand for by ExxonMobil in the petroleum market. An record is given as a means of illustrating the drastic convert in gas equipment casualtys between 1998 and 2006. In that eight-year time period, prices more than than tripled. Many argon quick to point the finger of sentence at avid corporations that are gouging, manipulating, or at the very least, taking favor of the consumer. This case provides extensive information on the factors that extend to the prices in a commodity market; principally, issue and demand. Thus, if supply is unawares and/or demand is high, prices will go up. Because the cost of doing patronage for big oil companies basically form the same, companies like ExxonMobil stimulate down their biggest profits at a time when the consumer is cosmos arrive at the hardest. Th e case as well provides information on the effect of futures profession markets on price. Based on speculation about the impend genius of supply and demand and any factor that index affect either one, oil and gas futures are continuously being bought and sold. Such trading activities are not just ground on speculation of supply and demand, but also switch an effect on the fundamental supply-demand situation.
Discussion Questions 1. Which, if any, of the price strategies discussed in the chapter are being applied by ExxonMobil and former(a) oil companies? Could they befool any other strategies? This question is knowing to get stu! dents to check and think about each of the determine strategies discussed in the text. However, none of the strategies in the chapter are good descriptions of how ExxonMobil sets its prices. However, a couple of the price strategies could be applied if their definitions are stretched. Captive-product pricing occurs when a confederacy makes a product that must be used along with a main product, such as razor...If you want to get a full essay, order it on our website: BestEssayCheap.com
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