Kirov

Title Table of Contents Introduction Objectives of the Study 1.0 backcloth of the Company 1.1 Company Details 1.2 Nature of the Business 1.3 line of descent surface/Number of Outlets 1.4 Location VMG 1.5 Statement of Goals & Objectives Marketing procedure Objectives Financial Objectives social Objectives Personal Objectives 1.6 Target Market interpretation 1.7 environmental analytic thinking Major Environmental Forces SWOT Analysis 2.0 Operations watchfulness 2.1 customer Service High theatrical role Service family relationship retailing ? Financial Benefits ? Social Benefits Customer Service ? MDSE Management ? Building and Fixture Management ? Promo Management ? footing Management ? Credit Management ? Pre-transaction Service o Convenient Hours o Information Aids ? dealing go o Credit o Layaway o Gift wrapping & Packaging o Check Cashing o Personal shop o production Availability o Personal interchange o gross sales ? Post-transaction Service o explosive charge Handling o Merchandise Returns 2.2 Customer Service prance sellers Characteristics Competition Type of Merchandise use of goods and services Image Target Market Income Cost of Services 3.0 Retail gross sales Management 3.1 billet of gross revenueperson 3.2 Salesperson excerption 3.3 Salesperson Training 3.4 Evaluation of Sales People 4.0 The Retail Sales Process 4.

1 Prospecting 4.2 Approach 4.3 Sales presentation 4.4 Closing the Sale 4.5 Suggestion Selling 5.0 The CS & Sales sweetening Audit 5.1 Basic Service ? Customer partake ? Salesperson-Initiated Contact ? Customer Ac! knowledgement 5.2 Salesmanship ? Merchandise Knowledge ? call for Clarification ? busy Selling ? Suggestion Selling 5.3 Sales Enhancement ? Impulse Purchasing 6.0 stick in Layout & Design 6.1 Objectives of the salt away Environment ? Store Image ? Space Productivity 6.2 Store Planning ? Floor Planning ? Circulation ? Shrinkage Prevention 6.3 Fixtures & MDSE intromission ? Fixtures ? MDSE Presentation o (Shelving,...If you necessity to get a ripe essay, order it on our website: BestEssayCheap.com

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